NoBullRE.com Alert: How To Increase Your Cash Flow By 82%
June 18, 2009
In this market, everybody wants to increase their cash flow. I don’t care if you are a real estate investor, a realtor, a business owner, or most anything else, producing cash flow is top of everyone’s mind. Especially if you could almost double cash flow with a minimal amount of effort. That is exactly what a close friend of mine has done recently and I thought the NoBullRE.com community would find his story interesting to see how it applies to their situation.
Make Your Phone (or Email) Ring…. The Only Answer
Let’s play a little game of what do these people need to increase cash flow. As the figure shows, regardless if you are a real estate investor or any other business owner, one of your biggest needs is for the phone to ring.

Now, from my friend Larry who owns a local hurricane shutter installation business. His results: Phone calls almost doubled (along with sales) over a 2-3 month period. Guess what? His cash flow picture approximately doubled as well.
How Did Larry Double His Business?
Very simply…. He SUBSTANTIALLY increased his exposure where people where looking for exactly what he does. The funny thing is that he increased this exposure in places where very few competitors even begin to know how to play. Where did he do it?
The Web…. here is what his visits have looked like.

But Larry had a web site for a long time with ALMOST ZERO VISITORS. So what happened to explode his call volume? Very simply, Larry took the steps to DOMINATE in Google and other search terms. Take a look at this Google output and Larry now owns 4 POSITIONS in Google first page.

Think about it…… somebody does not sit down at their computer and randomly search for phrases like “Destin Hurricane Shutters”. At that exact moment in time, they are very interested in finding someone that can help them with that topic…… Larry has just put himself in a position to be that person.
Now, also look at Larry’s rankings in other, related search terms. For a real estate investor, maybe the search term would be sell my house fast Tampa.

Larry is my long time fishing budding and now have to apologize to him…… he has gotten so busy he is having a hard time finding time to fish.
Larry Didn’t Lift A Finger To Do This
Larry will be the first person to tell you he knows NOTHING about getting his website in Google. As far as he is concerned, it is pure witchcraft (in reality, its is very predictable).
How Larry did this is to participate as a beta test partner for a new, local web positioning service that is in launch stage as I write this. The cool thing about this service is that a group of techies have figured out how to slash the cost normally associated with getting a web site to dominate. Normally, this service is cost prohibitive except for those with revenues to $1M+ per year….. unfortunately, that leaves a lot of people out in the cold.
Instead, for applicable businesses, this new service can place them for a SMALL FRACTION of that cost. As Larry recently stated:
“I can pay for a whole year’s worth of service with a single sale….. becomes a no-brainer for me and I would pay them lot more.”
FULL DISCLOSURE: I am a partner in this venture that has been in development for about 18 months.
A Unique Offer: We Need A Few More Larry’s To Fine Tune Our Launch
I want to make a unique offer to a few more “Larry’s” and thought that we would do this with some NoBullRE.com readers. Specifically, by helping us fine tune our systems prior to launch, we will:
- Give you a custom software tool that we use (no cost) and training to find unique niches that will work like Larry’s;
- Consulting (no cost) with one of the principals (or me) to make sure you have the right approach.
- Over $1,000 off the cost of the service.
It is vitally important to us to work closely with a few charter members to really iron out our systems prior to launch. If you are interested in this opportunity, then simply put your first name and email in below…. From there, we will provide you our custom software tool and video training so you can decide if this is right for you.
See Future Website: www.eMirrorMarketing.com
The Market Is Changing - Part 2 - Historic Rental Returns
June 1, 2009
In our last post, we talked about bidding wars occurring for properties, at least from the professional investor community.
I know that seems strange to many but it is really occurring.
As we progress in this series of blog posts to really show you what is happening behind the scenes, the next consideration is the unbelieveable change in cash flow that people can get from properties. While this is occurring around the country, we will discuss a case study in Tampa, Florida where we have been spending a lot of our time.
Tampa, Florida Case Study
Let’s consider a simple, 3 bedroom house located about 5 minutes from downtown Tampa. This is just a bread & butter type home we love for our own portfolios. We will take a look at what has happened as we have gone from the peak of the market in 2005 to where it is today.
First, let’s get to the punchline which is shown in the figure below: THE EXACT SAME HOUSE HAS HAD A CASHFLOW CHANGE OF $700 PER MONTH!

As we will see in a moment, the current house can be purchased for $92,000. When you factor in vacancies, etc., this still results in a 15%+ cashflow based on a 20% down purchase. Back in 2005, you would have lost several thousand dollars a year in cashflow.
Why Is The Cash Flow So Much Better?
- Are rents better? Not really, the rental market has been pretty flat as can be seen in the figure below

2. The principal & interests is MUCH LOWER because of pricing

In this particular example, there was a $430 difference just in principal & interest between 2005 and today.
3. Taxes & Insurance Are Much Lower As Well
When all is factored in right now, on the EXACT SAME HOUSE, we go from something that is a bad investment in 2005 to something that is a great investment today.
But Is Now The Right Time - Maybe It Will Get Better?
In tomorrow’s blog post, we are going to look at what is happening in the cash buyers market….. which is comprised of mostly local and national professionals. As you will see, there is tremendous movement there right now which is very likely to stabalize, and then increase, pricing levels for properties.
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